THE STRUGGLE IS OVER
Introducing our new-easier-to-open wrapper. No more biting. No more scissors And no more chipped nails. Thanks for never giving up the fight.
SO WHAT’S NEW?
It might look the same, but our new wrapper has been specially designed to be easier to open without compromising on the safety, freshness or quality of your Chupa Chups lollipop. So now you can enjoy your favourite flavour even sooner.
SPEED CHALLENGE
For those of you who enjoyed the challenge of opening a Chupa Chups lollipop, here’s a new one. How quickly can you open yours? Film yourself opening your Chupa Chups lollipop and post it online with the hashtag #ChupaChupsSpeedChallenge
With this launch, Chupa Chups shows how a thoughtful product update – delivered with a sense of fun - can spark wide cultural conversation. With content rolling out across TikTok and Instagram from March onwards, the challenge is on and the race to unwrap is just getting started. Chupa Chups lollipops featuring the easier to open wrapper are now rolling out across Europe.
